ACT GLOBAL: Foreign Startup - Manufacturing

Client Challenge

A manufacturing company based in Europe sought to establish a foreign subsidiary in the United States. This new subsidiary needed to acquire infrastructure, materials, new-hires, and a customer base. This was a multi-million dollar investment and the management team was chartered with getting it up, running and profitable within one year.

Lamson Consulting Solution

Lamson Consulting was brought in by company leadership to advise the new subsidiary on staffing and sales strategies, as well as to assist the company is creating common company values and procedures worldwide.  

To aid in staffing the venture, Lamson Consulting developed hiring criteria, assessed new hires, and evaluated HR processes according to best practices.

In collaboration with the sales team, we established a sales strategy to acquire a strong base of prospects that would empower the sales team to accelerate customer acquisition for the subsidiary.

Lamson Consulting also led cross-border meetings to help the company create common corporate values and operational procedures worldwide. We provided on-going consultation with employees and leadership on how to work collaboratively across cultures. In addition, Lamson Consulting delivered training workshops on employee satisfaction, cultural awareness and sales presentation optimization.

Client Impact

The strategies and tactics Lamson Consulting implemented at the company enabled leadership to meet their goals for the new subsidiary. Within a year, it was up and running profitably, with over 100 employees and a nationwide customer base.